In 1972, a small group of brewers had a big idea. They set out to create a great-tasting low-calorie beer. But it took a sales executive to come up with an even bolder vision: why settle for a low-calorie beer when they could create the world’s first tasteful non-alcoholic beer? A team was put together and the challenge began. Other brewers had tried to brew a beer without alcohol before, but the results were invariably undrinkable. Not this time, though. In 1972, Clausthaler started the process that would change the world of beer forever.