Lavinio Franceschi, land owner from Florence, decided to visit the area after hearing the stories from a shepherd, who brought his herds around Montalcino during the winter. He fell so much in love with the landscape and the people who lived in that area that he decided to buy land and establish a farm. Generation after generation, many resources were spent on research for quality, clonal selections, winemaking and aging techniques, and also by building a modern winery for the standards at that time.
Il Poggione was one of the first wineries to market the Brunello di Montalcino wine as early as the 1900’s, and one of the founding members of the Brunello di Montalcino Consortium. After more than a Century, Lavinio Franceschi’s work is still a fundamental point of reference for his successors, Leopoldo and Livia, who continue to develop the business with that same dedication and unrelenting passion, combining the ancient skills of winemaking crafts and tradition with the latest, most innovative techniques.