It is the flagship of the Fischer brewery founded in 1821, one of the most recognized breweries in Europe. Fischer Tradition originates from Strasbourg, Alsace, where the passion for beer and in general for brewing is a tradition but also part of the modern way of life. Strasbourg known as the crossroads of European businesses, but also of culture and art, it is no coincidence that it is referred as the capital of the European Union. Alsace is also France’s number one beer producing region. Fischer represents local expertise and the Alsatians’ love of tradition and authenticity.